The AJ1 High OG Chicago “Lost & Found” is one of the most anticipated shoes of the fourth quarter, and Nike is doing all in its power to market it! This includes granting prior entry customers who have lost at least 20 distinct AJ1 releases unique early access on its SNKRS app, the biggest stock ever created for an AJ1, and pop-ups throughout the world. What is it about the Chicago 1s that has everyone so enthralled? Reissuing the legendary color and silhouette that debuted on Jordan’s feet in 1985 always gets the sneaker community excited.
Let’s check Jordan 1 Chicago Reimagined “Lost and Found” with Sneaker Houses!
History of the Air Jordan 1
Peter Moore created the Air Jordan 1 which debuted in 1985. Michael Jordan’s debut NBA season coincided with the announcement. The Jordan 1’s design was simple and comparable to other basketball shoes of the period. Moore was determined to break the color barrier in footwear at the time since sneakers were mostly white with an accent color. The red and black Air Jordans made a significant impact.
The Air Jordan debuted with a variety of iconic basketball features from Nike, including a compressed air pocket in the heel, enhanced ankle support, and a toe overlay. The first logo, which featured wings on the side of the Jordan 1 Chicago, established a high benchmark for future design work.
The original shoes were not as technologically sophisticated as those that followed, but they were no less thrilling. The biggest claim to fame of the shoe was the discussion around it. Jordan was fined $5,000 for violating the uniform rule each time he entered the court wearing his black, red, and white sneakers—a price that Nike was willing to pay in order to feed the fires and enjoy the marketing advantages.
Jordan 1 Chicago “Lost and Found”
The Jordan 1 Chicago “Lost and Found,” formerly known as the “Chicago Reimagined,” is based on “what would happen if someone found an ancient pair of OG 1985 Jordans buried in the back of a stock area of a Mom and Pop business.” You “Lost” them and then “Found” them, if you will.
To accomplish this, the Jordan Brand design team took the colorway and altered it in subtle yet effective ways. The upper is still mostly white full-grain leather, with red leather overlays and a black leather Nike swoosh on the side sections. This is often worn with a white midsole and a red outsole.
The Sail color midsole represents how a classic midsole is yellow and matures with time, and the red outsole has been crafted to seem rusted after years of resting in a box, which is one of the most noticeable contrasts between the Lost & Found and a standard Jordan 1 Chicago. Other pointers to the aged look include the white tongue, which is likewise made of a more “Sail/”yellowed tone, and the black leather ankle collar, which is done in highly cracked leather. The traditional Wings emblem on the collar, a Nike AIR tag on the tongue, and black and white laces round off the look.
The narrative continues with the packaging, which combines a “distressed” black Jordan 1 Chicago box with a traditional orange Nike box top. Following that, there are two price stickers on the front of the box near the size label that says “$65” and “sale.” When you open the box, you’ll see that the paper is made up of historical adverts from 1985, including the one that inspired the legendary Jumpman design. Rounding off the packaging is a “hand-written” receipt form for the price of the shoes in 1985.
This is the first proper retro of the Chicago colorway since 2015, but there have been a few additional models with the traditional red, white, and black makeup between then and now. The Trophy Room Chicago 1 was sold only at Trophy Room last year, which is owned and run by Michael Jordan’s son Marcus. Prior to that, in 2018, the “Origin Story” Jordan 1 was launched in collaboration with the film Into The Spider-Verse, with Miles Morales wearing the traditional Jordan in the animated film. The top of that model has 3M dots to give it a comic-book aesthetic, as well as a transparent outsole. Before that, in 2017, there was the now-coveted Off-White Jordan 1, a gorgeous, deconstructed version of the sneaker that sells for more than $5,000 on the resale market.
Later this year, Nike will build on this aged reinterpretation and take on a classic model with a rendition of the Jordan 3 White Cement, itself a great Jordan hue.
Nike and Jordan have never had such a grip on the Sneaker World as they have now, while Adidas faces an unclear future without Kanye West and New Balance leans into their “dad shoe” character. With the Nike SB Dunk Lows being a hot item and the success of their most recent partnerships (A Ma Maniere x Air Jordan), this sneaker comes at an ideal moment. This shoe is not just a grail for most collectors, but it’s also a stepping stone for those who have been eyeing an Air Jordan 4 or a different pair of Air Jordan 1 High OG. Everyone is going to desire this sneaker, and hopefully, everyone will be able to get their hands on it.
How to Get Your Jordan 1 “Lost & Found”
The Air Jordan 1 Retro High OG “Lost & Found” is available globally via the SNKRS app and at select Jordan Brand shops on November 19. It’s said to have the most stock of any Jordan 1 model in history, but don’t let that fool you into believing it’ll be an easy cop. The Jordan 1 is easily the most sought-after colorway, so if you want a pair, be prepared to join any and all raffles you can find. There are pairs available on the SNKRS app and resale sites like StockX and GOAT.
Air Jordan 1 Chicago “Reimagined”
Release Date: Nov 19th, 2022 (Saturday)
Color: Varsity Red/Black/Sail/Muslin
Style Code: DZ5485-612
Jordan Brand has gone a long way since its inception in 1985, and Jordan’s sneakers have constantly delivered on the quality and performance that MJ himself implemented on his game throughout the years. The latest re-release of Jordan 1 Chicago “Lost and Found” seems to add another chapter to this rich history, serving as a perfect tribute to such a legendary range of footwear. Own these sneakers and wear Jordan 1 Chicago “Lost and Found” Outfits to stand out now!